Jan. 15th, 2009

beyond_the_pale: (Default)
This one on the rise of SUVs in the USA and how very little sense it made.

If you didn't read the article yesterday, read that first. Then this one will make you either laugh or cry.

"... S.U.V. buyers said they liked the elevated driving position. But when, in focus groups, industry marketers probed further, they heard things that left them rolling their eyes. As Keith Bradsher writes in "High and Mighty"— perhaps the most important book about Detroit since Ralph Nader's "Unsafe at Any Speed"— what consumers said was "If the vehicle is up high, it's easier to see if something is hiding underneath or lurking behind it.""

http://www.gladwell.com/2004/2004_01_12_a_suv.html

Profile

beyond_the_pale: (Default)
beyond_the_pale

November 2011

S M T W T F S
  12345
6789101112
13141516171819
2021 2223242526
27282930   

Most Popular Tags

Page Summary

Style Credit

Expand Cut Tags

No cut tags
Page generated Jul. 28th, 2017 01:01 pm
Powered by Dreamwidth Studios